Personal Branding for Lawyers


Personal Branding is not about creating an artificial image for the outside world. It is about understanding your unique value proposition, and using that to connect with clients and co-workers.  

Those in the legal profession who have recognized its importance have taken control of their careers, made pivotal moves and even attracted the business they want.

In 6 coaching workshops over 3 months, you will:
  • Discover the wealth of social science data that supports personal branding and how it can be used in the legal profession.
  • Be guided through a fun and thought-provoking exercise to articulate your own unique value proposition.
  • Learn to use your values as a compass to guide your career and make professional decisions.
  • Walk away with “content” to build and promote your professional profile.

$575 + HST per month (3 months)


Recently, I contacted Paulette for her assistance in tweaking my résumé to make it stand out for upcoming articling applications. Her coaching gave my résumé the ‘edge’ that it needed. She made it her mission to help rework the layout, and content to reflect authentically my skills and experiences. To do this she utilized a unique brainstorming process to transpose my thoughts onto paper. I especially liked how Paulette used a white board during our session as a visual map to facilitate improving word choices and recalibrate the résumé structure. An exceptional quality of the service is that this was not merely an editing task where the client is disengaged. Most importantly, Paulette empowered me by ensuring my involvement at every step in a collaborative approach. Paulette’s significant experience within the legal industry and her creative approach to problem-solving helped me produce a résumé of which I am truly proud.end-quote

- Articling Student Candidate



What work would
          make me happy?
How do I find work
    in a tough market?
I finished my articles
          - now what?
How do I excel
                 at my job?
What is my
     personal brand?
How do I prepare
      for a maternity
                leave?
How do I better
  manage workplace
      relationships?
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